http://www.nephriteconsultancy.com en-gb nephriteconsultancy.com 2012-7-17T00:00:00Z nephriteconsultancy.com http://www.nephriteconsultancy.com/page1.htm#121787 In Eric Enges recent interview with Matt Cutts a few important points were illuminated that deserve further discussion if only because he spoke so plainly about Googles mission when it comes to evaluating content and links.Matts closing statement was perhaps the most illustrativeThe main thing is that people should avoid looking for shortcuts. In competitive market areas there has always been a need to figure out how to differentiate yourself and nothing has changed today. Think about how you can create compelling content or a compelling experience for users.This is a message that we find ourselves consistently reiterating to our clients and our peers. If you expect to produce longlasting results you need to see your work from a specific vantage point are you providing added value to your visitorsHere are some of the key points from the articleBuild for People not RobotsWeve said it before and well say it again content should be created for audiences not computers. Build your Online ... 2012-7-17 07:41:40 http://www.nephriteconsultancy.com/page1.htm#121585 Google and Bing have reached alltime high levels while Yahoo reached an alltime low in the latest comScore search market share numbers.Click here to read more. 2012-7-13 12:08:19 http://www.nephriteconsultancy.com/page1.htm#121509 A recent article from Forbes reported that decision simplicity was the number one driver of likelihood to buy and the impact of simplifying purchase decisions for consumers is 4x stronger than the favored marketing strategy of engagement.You need to simply the decisionmaking process so much so that consumers actually think less about the decision. Marketers can do that in three easy ways by helping consumersTrust the information they receive providing recommendations by consumer advisors ratings and reviews.Learn effectively without distraction simplifying the research process by offering clear and streamlined brandspecific product information targeted to each decision stage.Weigh options confidently making transparent buying guides and brand differentiated information easily available.Click here to read the article from Forbes. 2012-7-12 07:11:01 http://www.nephriteconsultancy.com/page1.htm#121399 Matt Cutts Dont Write The Epitaph For Links Yet SMX Advanced 2012 VideoFor a few years now some SEO insiders have suggested that social signals are replacing links as a quality signal for Googles ranking algorithm and that refrain has become a bit more common Id say in the wake of the Panda and Penguin updates.But if you click the link below and watch the video you will see that Cutts explains that its much too soon to say that links are dead.httpselnd.comNdmpBEThis information was obtained by Nephrite Consultancy from Search Engine Land. 2012-7-10 07:53:48 http://www.nephriteconsultancy.com/page1.htm#121219 This blog will include regular updates and internet marketing strategies so keep returning to this page or you may miss something. For those of you that may not have heard of Nephrite Consultancy here is a brief summary. Nephrite Consultancy is the number one website design company in the UK. We are an award winning website design company which is at the forefront of innovate website designs and the cutting edge of Internet marketing.Create the right impression for your business with an individually tailored bespoke website from Nephrite Consultancy.Or increase your businesses Internet presence by working with us to increase your search engine rankings dominate social media networks and much more. For more information visit httpwww.nephriteconsultancy.co.ukWe are aware that times are now difficult for many businesses and so we would like to share some of this experience for the first time with the wider public. This blog will include regular updates and strategies detailing how to incr... 2012-7-6 14:04:27