In Eric Enge’s recent interview with Matt Cutts, a few important points were illuminated that deserve further discussion, if only because he spoke so plainly about Google’s mission when it comes to evaluating content and links.
Matt’s closing statement was perhaps the most illustrative:
“The main thing is that people should avoid looking for shortcuts. In competitive market areas there has always been a need to figure out how to differentiate yourself, and nothing has changed today. Think about how you can create compelling content or a compelling experience for users.”
This is a message that we find ourselves consistently reiterating to our clients and our peers. If you expect to produce long-lasting results, you need to see your work from a specific vantage point: are you providing added value to your visitors?
Here are some of the key points from the article:
Build for People, not Robots
We’ve said it before, and we’ll say it again: content should be created for audiences, not computers.
Build your Online Business like an Offline Business
Non-virtual businesses understand the inherent need to differentiate themselves from the competition…
Your content is what makes you special…
Links are the byproduct of doing something special
It’s unwise to think about link building as an isolated endeavor, or as ad hoc to a marketing strategy…
In Matt’s words:
”It’s important to think about producing something excellent first. If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how to promote it.”
Infographics and building your reputation
One of the major headlines to come out of Eric’s interview with Matt was his exclamation that links generated via Infographics could potentially be devalued in the future…
Don’t trick people
Infographics should be an extension of your brand…