Sustainable SEO: create content that search engines, i.e. Google will never devalue

 

In Eric Enge’s recent interview with Matt Cutts, a few important points were illuminated that deserve further discussion, if only because he spoke so plainly about Google’s mission when it comes to evaluating content and links.

Matt’s closing statement was perhaps the most illustrative:

“The main thing is that people should avoid looking for shortcuts. In competitive market areas there has always been a need to figure out how to differentiate yourself, and nothing has changed today. Think about how you can create compelling content or a compelling experience for users.”

This is a message that we find ourselves consistently reiterating to our clients and our peers.  If you expect to produce long-lasting results, you need to see your work from a specific vantage point: are you providing added value to your visitors?

Here are some of the key points from the article:

Build for People, not Robots
We’ve said it before, and we’ll say it again: content should be created for audiences, not computers.  

Build your Online Business like an Offline Business
Non-virtual businesses understand the inherent need to differentiate themselves from the competition…

Your content is what makes you special…

Links are the byproduct of doing something special
It’s unwise to think about link building as an isolated endeavor, or as ad hoc to a marketing strategy…

In Matt’s words:
 ”It’s important to think about producing something excellent first. If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how to promote it.”

Infographics and building your reputation
One of the major headlines to come out of Eric’s interview with Matt was his exclamation that links generated via Infographics could potentially be devalued in the future…

Don’t trick people
Infographics should be an extension of your brand… 

To read the complete article from BlueGlass, please click here.

 

Posted @ 07:41:40 on 17 July 2012  back to top
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Google and Bing hit all-time highs in June search market share [comScore]

Google and Bing have reached all-time high levels, while Yahoo reached an all-time low in the latest comScore search market share numbers.


Click here to read more.

 

Posted @ 12:08:19 on 13 July 2012  back to top
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To increase your sales on the Internet, you must simplify your prospect's decision-making process

 

A recent article from Forbes reported that decision simplicity was the number one driver of likelihood to buy, and the impact of simplifying purchase decisions for consumers is 4x stronger than the favored marketing strategy of engagement.

You need to simply the decision-making process, so much so that consumers actually think less about the decision. Marketers can do that in three easy ways by helping consumers:

  • Trust the information they receive – providing recommendations by consumer advisors, ratings and reviews.
  • Learn effectively without distraction – simplifying the research process by offering clear and streamlined brand-specific product information targeted to each decision stage.
  • Weigh options confidently – making transparent buying guides and brand differentiated information easily available.

Click here to read the article from Forbes.

 

Posted @ 07:11:01 on 12 July 2012  back to top
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Will social signals replace links as a primary SEO signal affecting Google’s rankings? Have social signals already replaced links in that way?

Matt Cutts: Don’t Write The Epitaph For Links Yet [SMX Advanced 2012 Video]


For a few years now, some SEO insiders have suggested that social signals are replacing links as a quality signal for Google’s ranking algorithm — and that refrain has become a bit more common, I’d say, in the wake of the Panda and Penguin updates.

But if you click the link below and watch the video, you will see that Cutts explains that it’s much too soon to say that links are dead.


This information was obtained by Nephrite Consultancy from Search Engine Land.

 

Posted @ 07:53:48 on 10 July 2012  back to top
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Welcome to Nephrite Consultancy's blog.

 

This blog will include regular updates and internet marketing strategies so keep returning to this page or you may miss something. 
For those of you that may not have heard of Nephrite Consultancy, here is a brief summary. Nephrite Consultancy is the number one website design company in the UK. We are an award winning website design company which is at the forefront of innovate website designs and the cutting edge of Internet marketing.

Create the right impression for your business with an individually tailored, bespoke website from Nephrite Consultancy.Or increase your businesses Internet presence by working with us to increase your search engine rankings; dominate social media networks and much more. For more information visit http://www.nephriteconsultancy.co.uk

We are aware that times are now difficult for many businesses, and so we would like to share some of this experience for the first time with the wider public. 
This blog will include regular updates and strategies detailing how to increase your web presence and sales with particular focus on increasing your businesses influence in search engines, e.g. Google and social media networks.   

We hope that you enjoy this new blog! 

 

Posted @ 14:04:27 on 06 July 2012  back to top
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